Build customer loyalty and increase customer retention by marketing to existing
customers using mobile push notifications - the newest and most powerful form of
micro-marketing that takes your mobile strategy to another level.
Mobile push notifications allow you to connect and stay connected with your app
users 24/7 at no cost - unlike text message marketing (aka. SMS marketing) that
might cost the user money.
Mobile push notifications are real-time and highly visible as they immediately show
up on the app user’s screen, even if your app has not been launched - unlike email
marketing you don’t have to rely on whether or when your customers read it.
Mobile push notifications can be customized, scheduled or automated depending on
your promotional strategy. Here are some example:
Schedule sending a push notification on 1st of every month to remind customers about
customer appreciation day’s 15% discount, so you don’t need to do it manually every
month. You can also handle different time-zones using scheduled push notifications.
Automate push notifications to notify your customer when an item in their watchlist/favorite
list is on sale, or as real estate agent you can automate push notifications to
notify your home buyers about a new listing added to the system.
Target a specific user or group of users, for example, send push notifications with
a promo-code to customers that have purchased a product or service from you within
last 30 days.
Promote a certain product by sending a push notification about the deal on it and
when the customer taps on the push notification, it directly opens that product
page on your app.
Reward customer loyalty and increase customer retention by sending them timely and
customized push notifications with special discounts, coupons and promo-codes.
What Powers Our Push Notification System?
Are you curious on how we are able to send messages to all of those users? The answer
is easier than you think!
Click Here to Learn More
The power of push notifications come from being immediate, direct and visible but
abusing this power might turn it an annoyance for your app users which might tempt
them to turn off your push notifications or remove your app from their device. So
make sure it is properly timed and customized to your customers preferences to avoid
spamming. Push notifications should alway be about something that the customer cares
for; a special deal , a special treat, a new product/listing or a change of status
(i.e. order in process /order shipped).
How Many People Enable Push?
A recent study shows that 46% of all iOS users have push enabled in their apps.
Android has a higher amount with 59% of their users enabling push notifications.
Open and Conversion Rates
General broadcast messages are opened 3% of the time.
If the message is from an app that matches the users behaviour than the statistics
more than double to 7%.
15% of all users who clicked on a basic message actually converted into a sale
All notifications that directed the user directly into the app to the exact product
that you are promoting had a conversion rate of 54%
The Top 5 Reason Why Having Push Notifications In Your App Is Important
Users with push enabled have 3x HIGHER Retention compared to users with push
Push enabled users have 88% MORE App Launches over users with push notifications
Time Between Sessions
Users with push enabled have 55% SHORTER Interval between the last time they
opened the app.
Enable Power Users
Users with push enabled have a 39% HIGHER Usage that exceeds 10+ sessions
Reduced App Abandonment
21% of users only use an app one time before deleting the app or just let it sit
on their device un-used.
With push notifications enabled, the app abandonment rate
drops to a staggering 11%.
That is nearly a 50% decrease in app abandonment.
What Is My Return on Investment?
In order for you to find out what your ROI would be by having push notification
in your next app you need to take the first step.
How to Send a Push Notification
Logon to Content Manager
From left side navigation bar select Push Notifications
Enter a title and a message then click on Send Message
Set up a schedule